Ajax Amsterdam is a Dutch professional football club based in Amsterdam. The club was founded in 1900 and is one of the most successful clubs in Dutch football history, having won numerous domestic and international titles. Ajax is known for its famous youth academy, which has produced many great players over the years, including Johan Cruyff, Marco van Basten, and Dennis Bergkamp. The club has a long-standing tradition of playing attractive, attacking football and has a reputation for developing young talent. Ajax has won 35 Eredivisie titles, the top division of Dutch football, and has also won the KNVB Cup, the premier domestic cup competition in the Netherlands, 20 times. Internationally, the club has won the UEFA Champions League four times, in 1971, 1972, 1973, and 1995, as well as the UEFA Europa League in 1992. The club's success during the 1970s is often cited as one of the most dominant periods in European football history. Led by the legendary Johan Cruyff, Ajax won three consecutive European Cups from 1971 to 1973, playing a brand of football that was both stylish and effective. In recent years, Ajax has continued to build on its tradition of developing young talent, with players such as Matthijs de Ligt, Frenkie de Jong, and Donny van de Beek emerging from the club's youth academy and going on to achieve success at the highest level of European football. Despite the club's success, Ajax has faced financial challenges in recent years, with many of its best players being sold to larger European clubs for large transfer fees. However, the club remains a beloved institution in Dutch football and is known for its commitment to playing attractive, attacking football and developing young talent.